What is YOUR Findability Factor?
July 14th, 2007 by: admin Comment (0)Today I am going to introduce you to a new term within the Traffic
Exchange niche online.
It’s called your “Findability Factor”.
Findability Factor (FF): How many page views does it take to find
some form of advertising for your Program or product while viewing
websites through out Traffic Exchanges (TEs)online.
Naturally, the lower the amount of page views the better. And it doesn’t
have to be just a splash page, or your website. It can be Banners, Text
links… someone else endorsing you or your program. Pretty much
anything that relates to your program and advertises it in some way.
In other words, if someone were to open up, let’s say, 10 of the most
popular Traffic Exchanges and started to view other people’s websites
(surfing), how long would it take them to find something that advertises
your program.
Now keep in mind, to test this effectively you will need the help of a
friend… because most TE’s won’t allow you to see your own sites,
banners, or text links while you surf other websites.
I just tried it and found DragonSurf in 14 page views, 4×4Hits in 16, and
TrafficAtTheRaces in 22.
So, I could say according to 10 TE’s DragonSurf has a Findability Factor of
14. Now that’s good.
Also, not all TE’s are created equal… so for me what I might consider to
be a good TE might not be the same as you. A good way to determine, in
my book, is how long the program has been online, how many members
they have, and how fast their traffic is delivered.
Another way to determine what’s a good TE is to test your conversion
rates, sign ups or sales… then take the top 10 from that group and find
your Findability Factor from them.
Of course you will want a low Findability Factor from the best TE’s that
produce results. Not to mention I bet the reason why you’ve been getting
such good results from those programs is because of your low Findability
Factor.
Now let’s dive into the…
7 ways to improve your Findability Factor!
1. Start an affiliate program
If you have thousands of affiliates promoting your program through out
the TE’s… then you’ll definitely have a low Findability Factor.
2. Buy traffic in the TE’s
If you’re going to have a low Findability Factor then you’re going to need
your sites seen often and a great way to do this is by buying traffic
(credits) in the TE’s.
3. Upgrade (which = more traffic) in the TE’s
Naturally, if you upgrade in the TE’s you will not only get a large amount
of credits each month, but your surf ratio will go up and that means the
more you surf the higher amount of credits you’ll receive.
4. Surf as often as you can.
This really helps. Many TE’s will show your sites more if you surf often. In
other words, the more active you are… the more traffic you’ll receive and
the lower your Findability Factor will be.
5. Use the Banners and Text links
This is a great way to lower your Findability Factor because you can get
more for your credits by exchanging them for banner and text link
impressions. And remember your Findability Factor is based on how often
your program is being seen, not how many times they see just your site.
6. Manage your TE accounts every day
Many people slack in this area. You will be surprised how many credits sit
in people’s accounts that aren’t being used up. You need to manage your
TE accounts every day and every time you surf. It’s simple really, just
login and see how many credits you have available… then apply them to
your Sites, and trade what’s left for banner and text impressions.
7. Build your residual traffic by referring others to TE’s
Unfortunately, it seems many of the TE owners have taking away their 4-
6 level downlines and are offering less and less in residual percentages
from the people you refer to their TE’s. This means we get less in the way
of residual traffic.
But there’s still hope because with so many TE’s to choose from… you still
can find many of them that will allow you to build large downlines and
earn residual traffic.
Having large downlines will lower your Findability Factor quickly because
every time you login to your TE’s you’ll have credits ready to be applied
that have been earned from your downline surfing that TE.
In Conclusion:
My good friend Jon Olson just recently coined a phrase TEBA
(traffic exchange brand awareness). Which means you have to get your
name known and keep it in the minds of the surfers to truly be successful
in our TE niche.
Findability Factor is a simple way to gauge this.
I challenge you right now to go and ask a friend to open 10 of their
favourite TEs and find out how low or high your FF is. Then ask them
again in one week and see if you improved it. Don’t forget you can find
out where your competition is at and the chances are good you will have
a number to beat.
* * * * * * * * * *
Dan Moses is a 29-year old family man living in Redmond, Oregon who
came online over six years ago, and like most of us, planned to set out
on a journey of finding his riches on the Internet. Of course, he quickly
realized it wasn’t as easy as most would have you believe. But that didn’t
stop Dan… Throughout his journeys he has become quite the
entrepreneur by owning and operating close to 10 sites online, the most
popular being… Recommended Links: PageSwirl.com : 4×4Hits.com :
ClickMasterPro.com : FreeClickThruClub.com : ProTrafficShop.com
Saturday, July 14th, 2007 at 12:39 pm and is filed under TE Articles and Tutorials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
